AL

Founding Demand Generation Lead

Toronto, Ontario
On-site
Full-time
$200K – $350K CAD
6 days ago
Employment type
Full-time · On-site
Posted
November 7, 2026
Salary range
$200,000–$350,000 CAD per year
NOC code
11202 — Professional occupations in advertising, marketing and public relations
Province
Ontario (ON)

Hiring confidence: Some gaps · 51/100

Some signals are missing from this posting. It may well be genuine, but it is worth confirming the role is still open before you invest time in applying. How this is scored

Job Overview

This is only part of this posting — the job board it came from publishes a short summary. Read the full posting.
About Alloy River Alloy River builds agentic applied AI for finance and accounting. Accounting today is fragmented, manual, and reactive. We believe it should be intelligent, structured, and operationally decisive. Our mission is to transform finance from a slow, labor-intensive, reporting function into a real-time, strategic engine for profit and control. We re-architected the general ledger from first principles, and layered automation, workflow orchestration, and applied AI directly into its…

This role is based in Ontario. The Canadian NOC code for this position is 11202 — Professional occupations in advertising, marketing and public relations. Alloy River is hiring for this full-time position through Jobily, where you can check how well your resume matches the posting before you apply.

Market context

About this role in Ontario

Average salary for Founding Demand Generation Lead in Ontario

We do not have a salary benchmark for this title in Ontario yet. The posting advertises $200,000–$350,000.

NOC code

11202 — Professional occupations in advertising, marketing and public relations. The National Occupational Classification code is what Express Entry, provincial nominee programs and Job Bank use to identify this occupation.

Typical qualifications for Canadian employers

  • Proven demand generation experience at B2B SaaS companies
  • Experience building go-to-market strategies from scratch
  • Track record of scaling marketing programs
  • Understanding of finance/accounting domain preferred
  • Ability to work in early-stage startup environment

Fit check

Is this role right for you?

Top skills this posting asks for:

  • Demand Generation
  • Go-to-Market Strategy
  • Marketing Strategy

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What you'll do

  • Build and execute comprehensive demand generation strategy
  • Develop and manage lead generation campaigns
  • Create sales enablement materials
  • Collaborate with sales team to drive pipeline
  • Establish marketing metrics and analytics frameworks
  • Own marketing budget and ROI optimization

What you'll need

  • Proven demand generation experience at B2B SaaS companies
  • Experience building go-to-market strategies from scratch
  • Track record of scaling marketing programs
  • Understanding of finance/accounting domain preferred
  • Ability to work in early-stage startup environment

About the Company

AL

Alloy River